Facebook Marketing: It It Still Relevant?

So, Facebook has been around for more than a decade. Thousands of useful apps have been created since then, most of them, industry specific. Is Facebook marketing still relevant you may ask? Statistically speaking, a jaw dropping 1.7 billion people access Facebook every month, and that's just an approximation, the figure could be much higher than that depending on the time of the year. Out of every 5 minutes spent on mobile, 1 minute is spent on Facebook. So if you're the kind of person who bases his marketing schemes on statistics, then the odds must make you tingle all over at the prospect of increasing your market value. However, statistics are what they are, and at the end of the day, you ought to consider Facebook advertising from a wider perspective. Target Advertising The real beauty of marketing your products or services on Facebook isn't really in the odds, but in target marketing. Adverts are directed at a particular demographic and tailor made to respond to certain browsing behavior. The technical 'behind the scenes' input that goes into it is a story for another day, so for now, just be happy to know that your ads will fly in the faces of people who would most likely be interested in you. Advert Format Telling your story has never been easier. As you create your advert, you will soon realise how many colorfully beautiful options and formats are at your disposal. So if being spoilt for choice is your strong suit, then it should be heartwarming to know that there are different types of adverts, i.e photo ads, video ads, carousel ads( slide show format for images) and the canvas ads. To top it off, the adverts are not device specific, thus making them extremely accessible. The Proof Is In The Pudding What's the point of advertising if you aren't getting noticeable results, right? Increased sales might be an indication of some kind of progress, but sometimes it's hard to tell what really made it happen. This is especially the case if your using various advertising media. Facebook has advertising report tools that are both visual and easy to read. Facebook is here and it's clearly here to stay. Take advantage of this platform to effectively advertise your wares and services.

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