4 Key Web Analytics Metrics To Track

Web analytics involves collecting, analyzing, reporting, and monitoring certain metrics for purposes of improving user experiences, traffic, site content, and brand loyalty. To replicate this approach, you should keep track of the following key metrics.

1. Total visitor numbers

One of the most important metrics that every web-based business should track is total number of site visitors. You could categorize this figure on an hourly, daily, weekly, bi-weekly, or monthly basis. This metric is important for several reasons. Firstly, you can use it to compare site visitor numbers before and after launching an online marketing campaign. In addition, you can use these figures to chart traffic growth over time and determine whether your web venture is a success or failure.

2. Traffic source

If you do not know the source of your site's traffic, you will face difficulties determining whether you are reaching the intended target audience, offering the right content, attracting new visitors, retaining or losing repeat visitors, or growing visitor base. Moreover, you would not be able to identify traffic originating from mobile devices or from traditional desktop PCs and laptops, which translates to difficulty offering content that renders well across all screens. To avoid these and other data analytics related problems, keep track of your site's traffic sources.

3. Bounce/attrition rate

This is a key metric that you can use to pinpoint problems and rectify them before visitors leave en masse. For instance, you can cross-reference bounce rate data points with traffic source, time, and browsing history data points to determine why visitors are leaving, where they originate from, what actions they take on your site before leaving, and when they are likely to leave your site.

4. Conversion rate

Conversion rate is a popular metric, especially with web marketers. It enables you to calculate the response rate of an email marketing campaign, likelihood of converting leads into sales, as well as the cost of acquiring, retaining, and re-acquiring a consumer.

Conclusion

Successful webpreneurs take corrective actions early before small issues balloon into major problems. To do so, they keep track of key web analytics metrics including conversion rate, total visitor numbers, traffic source and bounce rate.

What Can You Expect from the InOrbit ave Marketing Conference

A marketing conference is a great way to learn new ideas about how to convince consumers that they need a given company's product. This process is easier if the company makes a product which there is a demonstrable need for or that people want. it is considerably more difficult if the product ranks low on the list of necessities. The InOrbit conference, which was will be held in Europe in March. Topics include reaching out to marketers, effective marketing tools, and this year's event will feature a lecture called making your marketing sexy.
The event does not have as much to do with using sex to sell a company's product as one might think. It is about how an advertiser can make sure that he reaches the target demographic.

As with any such conference, the InOrbit event gives advertising professionals the ability to meet, make new contacts and network. Coffee breaks, meals and one or two social events give the attendees a chance to get to know each other better. People from all over the Americas, Europe and Asia attend the event.  It is possible to come here with a medium-sized operation and make the contacts necessary to turn it into a larger one. Making and using the contacts is only part of the process. The business owner learns to build one's brand.

Medium-sized businesses can use the event as an opportunity to grow their business, but large companies should not pass up the opportunity to send their people to this event. New technologies and new techniques come out every day.

Large companies operate in a competitive global market. The InOrbit conference gives these professionals the opportunity to stay up on the latest techniques and to learn how to utilize new technologies to the greatest effect. It is not just search engine marketing and optimization. The new mobile market requires a great deal of effort to use effectively. Even certain types of computer programming have become part of the process. Marketers may even need to know a little bit about Java and XML now because of the need for Android applications.

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